Saturday, 27 September 2014

Week 4: Mind mapping

Mind mapping is where all the great ideas being discovered. Random thoughts illustrated on a piece of paper during a brainstorming discussions. It is impossible for a normal human being to process everything into their mind which is why we pour it out on a blank piece of paper. A mind map is a visual organisation of informations often created with a purpose or a concept drawn in the center. Main ideas will be connected directly with the concept then branches out with other ideas.

Colours, related sketches and thinking outside the box will get you better results in finding what you are searching for. The process can be hard when its being done alone. Lucky for me i have my classmates to join the fun.

Things you might need:
1) Mahjong paper if you going big. (Depends though)
2) Colourful pens or markers
3) Imagination
4) Friends

For my group we did on 'The pursuit of unhappiness'
We started out by taking notes and then divide into 6 branches from the main topic such as how? what? where? when? why? who?







we(Rafeala and Jennifer) really had fun doing it...

Saturday, 13 September 2014

Week 3: Breaking the rules

Rules rules rules... many artists have broken the rules.It depends, rules are meant to be broken or not. To me rules are made to put human life in a disciplined format. Without rules we humans would not be staying in a civilized society, there would be chaos and confusion everywhere. Rules makes us disciplined. But in certain cases some rules do get broken.

In certain cases we need to break certain rules just to get a taste of freedom or to break the monotony of life, for example rules like one has to come back home before evening, sometimes it is necessary to break the rule just to experience the night life.

Here are some examples of an artist breaking the rules.


Swiss performance artist Milo Moire arrived at Art Basel in Switzerland completely naked, except for her shoes, a pair of glasses and the words "pants," "bra" and "jacket" written on her body. She wasn't allowed into the event as a result. When interviewed, Moire responded that "the art market needs the peculiarity of art...without this quality, even the prestigious Art Basel only sells illusions."

Definitely breaking the rules there...

Another example would be Sebastian campo creating simple and refined erotica in 'twenty one sextury' a series of work portraying sexual encounters of all kinds of people in society.





Instead of portraying a perfect drawing of a girl in a erotic manner he used geometric shapes.

The third example is to prevent others from breaking a rule that shouldn't be broken. Three engineering students from chile designed an elegant bicycle that is ‘Unstealable’


The trio designed a bicycle that lets you “wrap” it around a pole or a tree. To use, simply slide down a tube on the bicycle frame to open it up before looping the saddle across to lock it in place. 
The whole locking procedure takes about 20 seconds, which is comparable to the time taken when a conventional lock is used.



Basically the frame is the lock.

In conclusion not only by breaking rules we can achieve a great piece of work.

Monday, 8 September 2014

Week 2: Brainstorming


Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can turn out to be original, creative solutions to a problem, while others can spark even more ideas. This helps to get people to think differently than usuals.


Therefore, during a group brainstorming sessions, people should avoid criticizing or rewarding ideas. Judgment and analysis can limit the idea and creativity.



Here is an example of how an idea is being execute..


http://www.youtube.com/watch?v=MOXQo7nURs0

This ad is to promote the 2015 Ikea catalogue, BBH singapore has created a  campaign that features a parody of an Apple product release video. 


Introducing the catalog in a way that looks very similar to how Apple would launch its smart devices, this funny short film calls the catalog a 'bookbook' that is simple to use


According to the 'Chief Design Guru' in the video, it is a cut above to any digital book with its “eternal battery life”, “tactile touch technology”, pre-installed home furnishing ideas, zero page-loading lag time and useful bookmarking function. 


Is 'Book book' better than a smart device?




So yeah me, Raj, Wahyu in a group did a brainstorming on 100 ways to cross a road. It is much easier working as a group giving ideas one after another. When one member gets stuck with an idea another member's creativity and experience can take the idea to the next step. Group brainstorming can develop ideas in greater depth rather than individual.