Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can turn out to be original, creative solutions to a problem, while others can spark even more ideas. This helps to get people to think differently than usuals.
Therefore, during a group brainstorming sessions, people should avoid criticizing or rewarding ideas. Judgment and analysis can limit the idea and creativity.
Here is an example of how an idea is being execute..
http://www.youtube.com/watch?v=MOXQo7nURs0
This ad is to promote the 2015 Ikea catalogue, BBH singapore has created a campaign that features a parody of an Apple product release video.
Introducing the catalog in a way that looks very similar to how Apple would launch its smart devices, this funny short film calls the catalog a 'bookbook' that is simple to use
According to the 'Chief Design Guru' in the video, it is a cut above to any digital book with its “eternal battery life”, “tactile touch technology”, pre-installed home furnishing ideas, zero page-loading lag time and useful bookmarking function.
Is 'Book book' better than a smart device?
So yeah me, Raj, Wahyu in a group did a brainstorming on 100 ways to cross a road. It is much easier working as a group giving ideas one after another. When one member gets stuck with an idea another member's creativity and experience can take the idea to the next step. Group brainstorming can develop ideas in greater depth rather than individual.
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